Brand Grower. Revenue Builder. Profit Creator.
I combine AI-driven data science with product creation and development to deliver repeatable revenue and profit streams — turning consumer insight and predictive signal into design-led, commercially proven growth.
Philosophy
The best brands don't just look good. They're built to repeat.
I pair AI-driven trend intelligence with hands-on product creation so that every launch is engineered for growth — not just a moment. Brand architecture, category expansion, innovation pipelines: all designed together, from insight to shelf, with margin built in from the start.
Background
I founded CopperDrifts Studios to do what I've always done — help brands grow. The studio advises global lifestyle, apparel, and consumer brands on market-entry strategy, brand repositioning, and AI-driven product innovation pipelines that link trend intelligence to measurable ROI. I'm also the creator of CopperDrifts, a modern-luxury brand spanning apparel, home, beauty, and wellness, inspired by the air, light, and community of Cape Cod and Provincetown.
Before launching the studio, I spent two decades at Hanesbrands Inc. as Global Chief Design Officer — leading 100+ designers, developers, and merchandisers across a $5B global portfolio including Hanes, Champion, and C9 by Champion. I scaled C9 at Target from $50M to over $1B, engineered the global repositioning of Champion for sustained double-digit growth, and built the NYC Design Center into the company's global creative hub. My collaboration slate includes Supreme, Coach, Todd Snyder, and RE/DONE.
Earlier roles include VP Design at J.Crew (full accountability for a $400M category), VP Design & Development at Eddie Bauer, and VP Product Development at Giordano Holdings across New York and Hong Kong. My global manufacturing expertise spans Asia, Europe, and North and South America. I hold a BFA from Pratt Institute's School of Art and Design, and serve on the boards of NC State University's Fashion Group and the Provincetown Cultural Council.
Experience
CopperDrifts Studios
Founder & Global Creative Director
2023 – Present
Provincetown, MA & New York, NY
Hanesbrands Inc.
Global Chief Design Officer
2003 – 2023
New York, NY
J.Crew Group, Inc.
Vice President, Design
2001 – 2003
New York, NY
Eddie Bauer Inc.
Vice President, Design & Development
1996 – 2001
Seattle, WA
Giordano Holdings, Ltd.
Vice President, Product Development & Design
1992 – 1993
New York, NY & Hong Kong
By the Numbers
$50M → $1B+
C9 by Champion at Target
Scale
$5B
Global Portfolio Led
Hanesbrands
100+
Designers & Developers Led
Team
3 Continents
Global Manufacturing Expertise
Operations